WAM Scientific needed a new visual identity. We have built a reputation in the industry for professional, high-quality services. Our goal was to create a new visual identity that would not only look professional but also communicate the company's core focus and excellence. The new identity needed to be versatile and resonate with a discerning audience within the engineering, construction and scientific industries.

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It was clear that the new visual identity needed to be clean, trustworthy, and subtly sophisticated to stand out amongst our peers. The two core elements of WAM Scientific - water and air quality testing - was incorporated to create a logo that demonstrates pride, quality and dedication to the sector: a droplet element within the ‘A’ for water, and a subtle upward sweep on the symbolic airwave for air. A subtle, yet significant, check mark is integrated into the airwave, providing a subconscious cue to quality and reliability—the peace of mind clients get when working with WAM Scientific.

 

This project was executed by Valeria Domanski, a multi-disciplined principal designer with over 12 years of professional experience.